Pele Publications was founded in 1998, and is focused on publishing books authored or co-authored by Catherine Kitcho.

We are not a conventional publisher and do not accept unsolicited book proposals from individuals or inquiries from agents.

Pele Publications was named after Pele, who is the legendary goddess of fire and volcanoes who makes her home on the Big Island of Hawaii, at the Halemaumau Crater within Hawaii Volcanoes National Park. She is a symbol of powerful, creative energy.

Halemaumau Crater

(Note to soccer fans: NO, Pele Publications has nothing to do with Pele, the soccer player.)


Since 1998, Pele Publications has been the publisher for the Launch Doctor series of books, authored by Catherine Kitcho. These books are focused on high tech marketing, and the management of new products and ventures. The previous books (now out of print) were:

High Tech Product Launch (1999)

From Idea to Launch at Internet Speed ( 2001)

This edition is currently available:

High Tech Product Launch – Second Edition (2005)

Pele Publications is also the publisher for three other books written or co-authored by Catherine Kitcho, and all of them are available for purchase:

-In 2011, Pele Publications published its first book in the humor/wine and spirits genre, The Dysfunctional Family Drink Book. Catherine Kitcho is a co-author.

-The latest books by Catherine Kitcho include Dark Side Identity, a suspense novel, published in 2017, and the sequel, Dark Side Redemption, published in May of 2021.